How are you being influenced?

Besides being an energy system, you are also an information system. How you interpret and give meaning to information you encounter is determined by your unique cognitive structure – your experiences, knowledge, beliefs, perceptions and assumptions. As an information system, you are constantly integrating and splitting up pieces of information in unique ways to create new meaning. This is the fundamental nature of consciousness.

Information cannot exist in a vacuum. It needs an interpersonal context that offers meaning and value. There is no absolute truth when it comes to ideas and perceptions. Instead, there is a movement towards truth which is dependent on a process of unspoken consensus.

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A contrast between rock and water

In the scientific community, there are strict protocols to follow for ideas or hypotheses to be accepted and considered worthy. In such a community, no piece of information is immune to being scrutinised and re-evaluated over time. This is because technical and scientific information is evolutionary by nature, moving towards more complexity over time.  

When it comes to social contexts, information and influence are intricately interwoven. Who is saying what to whom, how is it being said and received, when and why is it being conveyed, are all aspects of the dynamics of influence. In social contexts, ‘truth’ is determined by the dominant opinions that exist in the community in which the information is exchanged.

In today’s information age, one needs to understand the influential power of how peer groups participate on social media. Over coffee when discussing his difficulty dealing with his teenage daughter, a friend reacted with surprise when I mentioned that his daughter’s peer group probably had more influence over her thinking and behaviour than what his opinions, values and family norms had. 

Social platforms can become all-consuming and addictive. This is largely due to the need to be accepted and validated by the social group that one is part of. On all of the social media platforms there are influencers, shaping the thinking of those who follow. There is an illusion of having an individual perspective on these platforms. However the need to fit in and conform are actually the deeper processes at play.

Due to the nature of the information flow on these social platforms, opinions and judgements are usually offered immediately without censure. In addition, these opinions unfold in the public domain, which in turn, activates further comments from those who need to add their voice to the story (see Discernment, drama and deception).

Social platforms offer a 24/7 service to those who want to offer their opinions and judgements on any issue. They cater for the immediate desire to ‘have your say’. These platforms spew out information at an alarming rate. For those involved, there is no escape from the drama of the process, especially if there are personal, contentious or sensitive issues at play.

Due to the malleable nature of informational feedback loops, ‘like attracts like’ when it comes to what you say. Given this principle, aggression will be matched with aggression. If what you say, is driven by a feeling of entitlement and arrogance, you will probably get caught in a cycle of constantly trying to prove your importance.

One of the major concerns regarding these platforms is how information can get distorted and vindictively used to emotionally bully others. Despite his age and standing, Donald Trump, is an example, of how a person uses social media to feed an insatiable desire to be worshipped and validated. This, coupled with his propensity to bully and divide, if his opinions and desires are opposed, are at the heart of of how destructive these platforms can become (see Trump trumps politiciansDealing with an aggressive, self-opinionated energyLeading a Divided States of AmericaStruggling to gain credibility).

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